Author Portraits

Almost all writers use photographs of themselves as part of their promotional activities. Unfortunately, since the do-it-yourself trend brought about by social media and cell phone cameras, people feel content to put up any quality picture.  This trend has been exacerbated by the ubiquitous “selfie.” However, fuzzy or on-camera flash pictures scream amateur. And who wants to read an amateur’s work? This provides an opportunity to differentiate oneself with a professional portrait, one that is well lit and composed.

It’s also important to have a variety of sizes and formats, for various media requirements, such as horizontal vs. vertical, B&W vs. color, various resolutions and so on. If the portrait reflects your interests or brand, so much the better.

(All photographs on this page were taken by Balefire Communications LLC.)


Black and White vs. Color
While color is eye-catching, sometimes  a black & white picture is needed. Not every color photograph converts easily into black & white. Color images converted sloppily often become muddy.

This refers to how much digital information or detail is in the image. Print and Web have different resolution requirements. Print requires 300 DPI (Dots Per Inch). Web only needs 72 DPI. This means downloading a picture from a webpage rarely works for print purposes. It usually looks fuzzy.

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